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Event Details
FREE Admission if register online
$10 at door (FREE if you provide unemployed info)
Apr 29 Wed 7:00pm-9:00 PM
Social Mobile User Experience Design:
Using Fun to
Drive Social Distribution of iPhone games
Event Title: Social Mobile User Experience Design
Date: Apr 29 Wed 7:00pm-9:00pm
Speaker: Nicole Lazzaro, Founder and President at XEODesign, Inc
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric
Nicole Lazzaro, Founder and President at XEODesign, Inc.
Nicole
Lazzaro is the Founder and President of XEODesign, Inc. She has
eighteen years of expertise in Player Experience Design for mass-market
entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games,
her clients including Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon
Network, Disney, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog,
Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra
Online, and Maxis. She has a degree in Psychology from Stanford
University where she also studied film making and computer programming.
Since
founding XEODesign in 1992 Nicole's design and research has improved
over 40 million player experiences, including several popular
franchises for casual audiences such as three of the Myst Series, Diner
Dash, GoPets, Cosmopolitan Virtual Makeover, Mavis Beacon teaches
Typing, Jeopardy Online, as well as creativity coaching for the
designers of The Sims.
Nicole
was the first person to use facial expressions to measure player
experiences. Through this research which she published in 2004 she
discovered that people’s favorite player experiences (PX) craft emotion
by offering choices in four play styles: the Hard Fun from challenge
and mastery, Easy Fun from exploration and role play, Serious Fun for
relaxation and real work, and People Fun from the excuse to hang out
with friends. XEODesign's PX model on emotion and games called the 4
Fun Keys inspires a wide range of creative approaches for crafting more
emotions from play. With the 4 Fun Keys developers access player's
emotional response to innovate early in the development cycle where
there is much less risk.
Hurricane Electric
Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539
(Just less than a mile from Milpitas and
less than 3 miles from Fwy 237 Milptias Exit)
Policy: Our FREE admission & membership will only survive with your support for coming and inviting your network of web professionals. Register for such a FREE event will put you on our next inviting list. If you do not wish to be informed of the next event, please contact us at thewebsig@gmail.com.
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When & Where
Hurricane Electric Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont,
CA 94539
Wednesday, April 29, 2009 from 7:00 PM to 9:00 PM (PT)
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